What technology should I use to deliver an engaging learning experience?

Training should be for everyone.

No matter whether you’re a bricklayer, or barista, or a professional driver. No matter if you’re 90 years young, or 18 years old, if you’re a tech wizard to rival Mark Zuckerberg, or if you’re still a bit hazy on what an app actually does.

Everyone learns differently, and everyone can benefit from training delivered in a way that works for them. It is key to focus on the individual needs of the learner and provide a training experience that employees expect and enjoy.

As Burger and Starbird wrote in their book, The 5 Elements of Effective Thinking,

“A wondrously romantic belief is that brilliant students are born brilliant and brilliant thinkers magically produce brilliant ideas.

Brilliant students and brilliant innovators create their own victories by practising habits of thinking that inevitably carry them step-by-step to works of greatness.”

Yet there is clearly a gap between employee expectations and what kind of training is delivered in reality.

Is corporate training failing employees?

A study by Middlesex University in London found that despite the increase in corporate training investment, almost three-quarters of workers felt like they are not achieving their full potential at work. Simply increasing training budgets and delivering more training isn’t the answer.

Yet not providing any kind of training (or ineffective training) is going to cost you – both financially and in terms of optimizing your business operations and employee retention.

According to LinkedIn’s 2018 Workforce Learning Report, 93% of employees would stay at a company longer if it invested in their careers. The total loss from ineffective training is also estimated to be more than $13.5 million per year, per 1000 employees. High employee turnover is another extremely expensive consequence of poor training.

Analyst firm PWC found that losing an employee during the first year of employment costs you up to three times the person’s salary. High turnover is also a barrier for innovation so not providing training hurts the ability for your company to innovate.

Could blended learning be the answer?

One key aspect of effective learning is that there is no one “right” method for delivering training. A number of different techniques are used, with the participants given control over how and when they learn. At FrancisKodak we believe strongly in the power of blended learning. Our learning experience combines different learning methods to help motivate employees to get the most out of their training. These learning experiences are built on knowledge, and on our professional training partners’ years of experience, research and thoughtful design.

The learning experience

As a company, we apply human-centered design principles in our daily work. One way we’ve found to apply design thinking to driver training is to make the whole process an experience.

These experiences need to be personalized – think about the way Netflix provides an online experience that is tailored to each person with recommendations based on their own viewing habits. The FrancisKodak Training Experience Initiative, which is one part of our training experience strategy, is based on three key phases:

  1. Know – what makes learning tangible and practical: for example reading a book or using method cards
  2. Flow – what makes learning emotionally engaging: for example using virtual or augmented reality
  3. Grow – what makes it logical and sensible: for example knowledge sharing or learning from others

This structure helps us to achieve our core mission with our training products: we help learners to understand core ideas and simple concepts in a deeper way.

What technology should I use to deliver an engaging learning experience?

Again, there is no one right answer to this question. The technology you should choose to use is much like the concept of blended learning – it has to work for the course content, your objectives, and the needs and preferences of your learners. Virtual reality, for example, is one tool that you can use to create memorable learning experiences that engage your employees. In the training that we deliver, we use virtual reality learning and combine it with other concepts such as peer-to-peer learning and method cards.

training is not just about applied science or a list of content in books and presentations. It’s about a set of attitudes, behaviors, and motivations that define what people need to become reliable, hard-working employees.

Yes, our product provides good value for money. And it saves time. These are two crucial factors when you consider that many companies’ training budgets are decreasing year after year. We also provide an engaging learning experience that leads to a higher rate of training completion and more tangible benefits for your business. These are important factors.

But, we also offer a simple, elegant, easy-to-understand training solution that is suitable for all kinds of different applications and training needs. Think about us as your partner not just a service provider. We work in partnership with you. Instead of designing a static product that we deliver and then disappear, we listen and learn from you and then design and develop our products according to your specific needs.

Do you want to create your own course? Or use the same platform to train new employees on other skills that are vital for your business? We can do all of that.

And more. It doesn’t matter whether you drive for a living or make coffee to die for; training is not just about applied science or a list of content in books and presentations. It’s about a set of attitudes, behaviors, and motivations that define what people need to become reliable, hard-working employees.

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Author

Ferenc Boroczky
Director/ Business designer
FrancisKodak Design Lab.

5 minutes read
16th of April, 2019.

Office London

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